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Breakeven Analysis - A Practical Guide for the Busy Entrepreneur

Breakeven analysis answers the question, equipment loans, or mortgages - it is a
"what do I need in sales in order to good idea to include the principal
break even?" By breaking even, we mean payments as part of your breakeven
not losing any money, but also not making calculation.Some improvements to the
any money. The breakeven sales amount is breakeven calculation The examples below
commonly referred to as your monthly are from an Excel spreadsheet built to
"nut". If sales are below this amount, take care of these problems. You can
you feel bad, if they are higher, you download the Excel spreadsheet by
feel good. Unless you use Enron type clicking on this link: Breakeven There
accounting, or are swimming in debt, you are four basic inputs from your Income
should be able to work out the cash flow Statement needed to calculate
to sustain your business if you are breakeven:SalesCost of SalesOther
consistently profitable.Of course, you Variable Costs (to catch truly variable
want to make a profit, not just break costs such as commissions that may not be
even month after month. So you can use included in "Cost of Sales")Fixed
this type of analysis to set a profit CostsThe Excel example shows six months
goal, and figure out what your sales of data for a hypothetical company with
should be to reach that goal. The fixed costs of $20,000 per month, the
Breakeven Coverage Ratio is another way same for all six months. But because the
of stating a profit goal.Recently, I had mix of sales varies from month to month,
a client ask me to figure out what his the gross margin is anywhere from 60% in
Breakeven Sales were for him. I thought month 1 down to 48.15% in month 6. Total
to myself - "why can't you do that variable costs as a percentage of sales
yourself? It's not exactly rocket range from 50% to 61.48%. As a result,
science."But maybe it is not so obvious. "Breakeven Sales" ranges from $40,000 to
There are some nuances for a small $51,293.The Breakeven Coverage Ratio is
business that can make the calculation simple the "Actual Sales" for the month
difficult. The key is to separate your divided by the "Breakeven Sales." This is
costs into fixed and variable portions. a measure of how well you've got your
The variable costs are those incurred breakeven covered. Depending on your type
only when a sales is made. Then you do a of business, a coverage ratio of 1.25 or
little algebra.If you are a retailer or better is considered good.3 Month Moving
wholesaler, your variable costs would be Average To answer the question, "what is
the cost of goods that you re-sell, plus my breakeven?" - a moving average is
perhaps some credit card charges, and helpful to smooth out the variations in
maybe commissions.For a service company, costs and margins from month to month.The
you may have no variable costs, or owner of this company would feel
perhaps just commissions, or maybe confident saying his breakeven is about
sub-contract labor. When you are small, $45,000 per month. The breakeven coverage
salaries are not variable over small ratio of 1.21 is a little below the
increments in sales. You make do with the target of 1.25 or higher.Breakeven before
work force you have.Fixed costs are Owner's CompensationIf the owner is
things like rent, utilities, telephone, drawing $5,000 per month in compensation,
salaries, and benefits. For a basic you can back that out of fixed costs to
breakeven analysis, we consider costs as calculate Breakeven before owner's
fixed if they don't vary with small compensation.Notice how this lowers the
increments of sales. Obviously, if your breakeven quite a bit.Cash Breakeven If
sales quadruple, you would need to add you are paying back a loan, the "Cash
staff and incur other costs that are Breakeven" may be more important to you
fixed in the short term. But for the than the "Sales Breakeven." Just add back
purposes of a breakeven analysis, we the principal portion of the loan to the
consider these costs to be fixed.For a figure for total fixed costs (the
simple breakeven analysis, we use the interest will already be included in
formula:"Breakeven Sales" = "Fixed Costs" fixed costs) before calculating the
/ (1 - "Variable Cost % of Sales")For a breakeven. You can see what this does to
profit goal expressed as Return on Sales the breakeven coverage ratio below - now
(ROS), we use this formula:"Sales" = the company is barely breaking even.What
"Fixed Costs" / (1 - Variable Cost % of if?A key reason to look at breakeven is
Sales"- "ROS %")(see the derivations of to understand how much you have to sell
these formulas at the end of this to in order to sustain the business. You
article)Example 1 - a Services also want to know what that figure will
CompanyFixed costs are now $30,000 per be as you hire people, acquire more
month. During the last 6 months, variable space, or buy new equipment. To calculate
costs amounted to $32,000 on sales of the breakeven for a future month, you
$200,000. You calculate your "Variable need to make just two assumptions:Fixed
Cost % of Sales" to be 0.16 ($32,000/ costsVariable Costs as a % of SalesYou
$200,000 or 16%) - which is for can look at the year to date average, or
commissions and credit card fees. Your a 3 month moving average to decide on
breakeven is $30,000 / (1 - 0.16) = what to use for these numbers. Then bump
$30,000 / 0.84 = $35,714.What will your up the fixed costs by the cost of the new
breakeven be if you add a salaried sales person, or the increase in rent, and you
rep at $5,000 per month (including FICA have a new breakeven.In the Excel
and benefits)? It is $35,000 / 0.84 = example, we pick the 3 month moving
$41,667, an increase of $5,953.What sales average of 55.85% for "variable costs as
do you need to produce a 10% return on a % of sales", not too far off from the
sales after adding this salaried rep? It year to date average. We increase the
is $35,000 / (1 - 0.16 - 0.1) = $35,000 / fixed costs by $5,000 to reflect the
0.74 = $47,297.Example 2 - a hiring of a new person, and the resulting
RetailerFixed costs are now $30,000 per breakeven is $56,625.How the formulas
month. You thought that your "Variable were derivedFirst, let's state the
Cost % of Sales" was 50% because your fundamental calculation of
standard markup is 2 times cost. But, profit:"Profit" = "Sales" - "Fixed Costs"
based on the last 6 months of actual - "Variable Costs".Furthermore: "Variable
financial results, you calculate your Costs" = "Variable Cost % of Sales" *
"Variable Cost % of Sales" to be 0.58 "Sales"So: "Profit" = "Sales" - "Fixed
(i.e. 58%) - because of markdowns and Costs" - "Variable Cost % of Sales" *
credit card processing fees. Your "Sales"Now its time to consult with your
breakeven is $30,000 / (1 - 0.58) = 12 to 14 year old to solve this equation
$30,000 / 0.42 = $71, 429.You figure it for Sales algebraically:Breakeven For
will cost you $3,000 a month to extend breakeven, we want Profit to be zero. So
your store hours by 10 hours a week. How now we have:(1) 0 = "Sales" - "Fixed
much additional sales will you have to Costs" - "Variable Cost % of Sales" *
generate to cover the additional costs? "Sales"To get all the Sales terms on the
It is $3,000 / 0.42 = $7,143. Your total same side of the equal sign:(2) "Fixed
breakeven would then be $33,000 / 0.42 = Costs" = "Sales" - "Variable Cost % of
$78, 571 per month.What do you need now Sales" * "Sales"Simplifying the Sales
to produce a 10% return on sales? You terms:(3) "Fixed Costs" = "Sales" times
need $33,000 / (1 - 0.58 - 0.10) = (1 - "Variable Cost % of Sales")Divide
$33,000 / 0.32 = $103,125.Calculating both sides of the equation by (1-
Breakeven in the Real WorldThere are a 'Variable Cost % of Sales")(4) "Fixed
few things you run into when you try to Costs" / (1 - ""Variable Cost % of
apply this technique in the real world. Sales") = "Sales"Which is the same as:(5)
Keep in mind that the numbers used to "Sales" = "Fixed Costs" / (1 - "Variable
calculate breakeven are coming from your Cost % of Sales")Profit Goal For a return
accounting system. Here's what you run on sales (ROS) of 10% (0.1), we want
into:Fixed costs seem to vary from month Profit to be 10% of sales. So now we
to monthGross profit margins and hence have:"Profit" = 0.1 * "Sales"But
variables costs may also vary from month also:"Profit" = Sales" - "Fixed Costs" -
to monthOwner compensation distorts the "Variable Cost % of Sales" *
breakeven calculationThe existence of "Sales"So:(1) 0.1 * "Sales" = "Sales" -
debt service makes a cash breakeven a "Fixed Costs" - "Variable Cost % of
better measureThe solution is to smooth Sales" * "Sales"To get all the Sales
out variations using moving averages, and terms on the same side of the equal
calculate more than one breakeven number sign:(2) "Fixed Costs" = "Sales" -
to find one that works best for your "Variable Cost % of Sales" * "Sales" -
situation.Fixed costs seem to vary from 0.1 * "Sales"Simplifying the Sales
month to monthThis seems like a terms:(3) "Fixed Costs" = "Sales" times
ridiculous statement. After all, what is (1 - "Variable Cost % of Sales" -
a fixed cost, but one that is "fixed." 0.1)Divide both sides of the equation by
Here are some reasons these numbers can (1- 'Variable Cost % of Sales" - 0.1)(4)
bounce around:1) the Bookkeeper may "Fixed Costs" / (1 - "Variable Cost % of
sometimes put an expense in the wrong Sales" - 0.1) = "Sales"Which is the same
month2) there may be other bookkeeping as:(5) "Sales" = "Fixed Costs" / (1 -
errors, especially if there is more than "Variable Cost % of Sales" - 0.1)(6)
one person making entries in the books. "Sales" = "Fixed Costs" / (1 - "Variable
What is booked as a cost of sales one Cost % of Sales" - "ROS %")Rusty Luhring
month may be a fixed expense another has spent the last 27 years as a software
month.3) some expenses are quarterly or entrepreneur. His first startup was
annual (such as business licenses)4) you Ferox Microsytems, Inc. where he
have unusual legal or accounting fees developed some of the first PC based
that are not related to the level of financial modeling software. The
salesGross profit margins may also vary software was used primarily by large
from month to monthThe mix of sales may corporations for financial analysis and
change from one month to the next, complicated planning models. Ferox grew
affecting your overall gross margin. rapidly in the early years, and then hit
Sales promotions may reduce average a few bumps and almost went under. The
prices. Tiered commission plans may cause experience of surviving some pretty
average commission rates to severe cash flow problems, and learning
fluctuate.Owner compensation distorts the to focus on the customer at the same
breakeven calculationOwner compensation time, inspired his second startup,
consists of owner salary and benefits, Luhring SurvivalWare, Inc. SurvivalWare
and possibly a few other expenses such as ( went online in 2002, dedicated to
the company delivery yacht or the helping small business survive and
European training seminars. Separating thrive. The SurvivalWare line of
out these expenses and calculating a software is designed to bring big company
breakeven on what is left helps you financial modeling and analysis to the
figure out what the number is you need to small business community by making it
make to keep the business running. The affordable, and spreading the development
theory is that in a pinch, you can give costs of a model over a large base of
up the perks and live on a mere mortal's customers. There is even a "Lite"
salary.The existence of debt service version (also known as Transaction
makes a cash breakeven a better Modeler) for those entrepreneurs who are
measureYou may or may not have a lot of in the middle of a cash flow crisis.
debt service. If you do have auto loans,




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