| The debate over how much of a companies large | | | | and bingo like groaning zombies they bought the |
| reserves of spending power should be spent with | | | | product without actually realising what it is and why |
| greedy, oafish design agencies rages on and is not | | | | they just paid for it.When good logos turn bad or |
| about to be resolved in this trite article, however we | | | | how to un-design a logo |
| can suggest some alternatives to the usual company | | | | Built in failure plays a big part in todays quick |
| logo ideas and perhaps for once bad could be the | | | | turnaround world. In a similar way to consumable |
| new good...or something.A company logo should make | | | | products like mobile phones and cd players having |
| you stop and think... | | | | built in components that only last a year or so before |
| How many times have you heard your design | | | | needing to be replaced by the latest model, cheeky |
| manager or someone from the marketing/advertising | | | | graphic designers and logo designers have started to |
| department going on about the need for a clever | | | | build in 'dated' fonts and styles that will make the |
| logo or a design that 'thinks outside the box'? In | | | | company logo you spent 10,000 dollars on and |
| marketing terms this is met by much consternation | | | | proved a big hit at the time, look like a piece of poo |
| by people with any sense of reality and nodding | | | | this time next year. Solution: Design it to be as bad |
| agreement from the rest of the clueless saps who | | | | as possible in the first instance and the vague whims |
| pass off as the workforce these days. Thinking | | | | of the fashion bigwigs shall sooner rather than later |
| outside the box in this day and age is what all your | | | | pronounce it a hit - meaning big time pay off for you. |
| competitors are doing. To move with the times we | | | | So there you have it in a nutshell: Don't listen to your |
| either have to think 'over' the box or get on a retro | | | | head when it says you are committing an atrocious |
| trip and think yourself back inside the box, now that | | | | mistake in combining stripes, polkadot patterns and |
| everyone has gone outside to think.A company logo | | | | electric blue neon fonts - listen to your greedy heart |
| should stick in your mind's eye | | | | and think of those filthy bank notes that will soon be |
| Continuing with our theme of going back to basics in | | | | piled up in your bank vault..Mindtap Graphic Design |
| terms of logo design. The trend that is emerging and | | | | Resources is your single point entry into the UK |
| proving highly profitably in certain quarters is the 'so | | | | creative industries. We are looking to create a unique |
| bad its good' theme. Easyjet, Pot Noodle, Tango, | | | | site where you can access information on UK graphic |
| Spam... I'm thinking off the top of my head here but | | | | design, UK logo design, graphic design tutorials, |
| all these brands once languished in obscurity and | | | | graphic designer careers, graphics software, graphics |
| given a little bit of a trashy makeover have seen | | | | tutorials, graphic designers, logo creation, freelancer |
| sales rocket. The same can be said for the previously | | | | resources, graphic designer jobs, employment, web |
| unheard of Cillit Bang cleaning brand - design so off | | | | page design, free graphics, website designers, |
| putting it makes you want to punch yourself in the | | | | artworkers, graphic clipart and any other associated |
| face and with the most ridiculous name imaginable | | | | graphic design resource. |
| but hey whats happening, it's stuck in shoppers minds | | | | |