Volvo C30 - Volvo Finally Targets a Younger Market

Until quite recently in order to appear on Volvo's salesprofitable car-maker in the House of Henry.
radar you would have needed to be either a policeTurning our attention now to the C30, Volvo has
force or someone with a lot of furniture or childrenbenefited from Ford's ride and handling prowess
to move around or perhaps both. There have onlymainly thanks to the highly praised Focus chassis and
been a couple of occasions in Volvo's long motoringits line-up of petrol and Peugeot/Ford diesel engines,
history where they have produced a design thatVolvo now has the tools to do the small-car business.
bucked the reputation for solid and dependable if notThe C30 has set itself apart from competition such
terribly exciting cars. The P1800 was a design classicas the Audi A3 and BMW's 1-series with softer lines
but considering they stopped making it in 1973 andand lends itself to less angular coupes of old. The C30
was in essence a sports car something new from theis being strongly marketed at a "young and dynamic"
Swedish stable has been a long time coming.market to people with "intense urban lifestyles"
Other previous attempts to make a small, two-doorwhoever they are, although Volvo is still expecting to
hatchback have resulted in the much maligned 340sell some cars to the rest of us regular folks.
series with its Renault engine or the somewhatProduction will be at Volvo's Ghent plant in Belgium
troublesome 480 which smelt of smouldering electricswith some 65,000 C30's expected to roll off the lines
as soon as you turned the ignition key. As a result ofeach year.
these somewhat disastrous forays into the smallerAs you would expect with all Volvo's the C30 has an
car market, Volvo rather rapidly went back toexcellent build quality to easily match its German
producing larger rear wheel drive cars which it hasrivals. The panel gaps are spot on and the lustrous
historically been rather good at.paintwork then leads you into a well designed high
Volvo who were founded in 1927 surprised thequality cabin. The soft coatings of the interior give
automotive world in 1999 and decided to sell therise to a cleverly designed "floating" centre console
family silver to good 'ol Ford and as a result the twowhich provides hidden storage space behind. An
blue badges (oval and kinda square) became one.optional satellite navigation system emerges from the
This was quite a canny move by the Swedes asdash if you should lose your way.
Ford has more or less let Volvo get on with thingsThere is not a huge amount of luggage space as you
and in turn Volvo has sent a healthy profit back tomight expect in a two-door coupe but then hey if it's
Detroit (a reported $700 million in 2004). Despitea family car you are after you're barking up the
falling sales in the USA, it has at times been the onlywrong tree here.