| The methods used to increase your search engine | | | | HTML and not graphic format. |
| rankings may seem like rocket science to you, so | | | | To find out if your text is in HTML format, take your |
| you have probably avoided dealing with optimizing | | | | cursor and try to highlight a word or two. If you are |
| your site. I am here to tell you - the time has come | | | | able to do this, the text is HTML. If the text will not |
| to face your website! | | | | highlight, it is probably in graphic form. In this case, |
| A high search engine ranking for your website is so | | | | ask your webmaster to change the text into HTML |
| essential that if you have the slightest desire to | | | | format in order to increase your search engine |
| actually succeed in your business, there is no way | | | | rankings. |
| you can continue to avoid this issue. | | | | Next we come to what is called meta tags. I know |
| At least 85% of people looking for goods and | | | | this sounds like something out of science fiction, but |
| services on the Internet find websites through | | | | it is really just simple code. Many people believe that |
| search engines such as Google, Yahoo, and MSN. The | | | | meta tags are the key to high search engine |
| idea of optimizing your pages for high search engine | | | | rankings, but in reality, they only have a limited |
| rankings is to attract targeted customers to your | | | | effect. Still, it's worth adding them in the event that a |
| site who will be more than likely to make a purchase. | | | | search engine will use meta tags in their ranking |
| The higher your page comes up in search engine | | | | formula. |
| results, the greater the traffic that is directed to | | | | To find out if your page is set up with meta tags, |
| your website. That's what search engine optimization | | | | you must access the code. To do this, click the |
| is about. | | | | "view" button on the browser menu bar, and select |
| You can immerse yourself in all the technical | | | | "source." This will pull up a window revealing the |
| information available online to figure out how to | | | | underlying code that created the page. |
| optimize your web pages to achieve higher rankings. | | | | If there are meta tags, they usually appear near the |
| Or you can look at a few simple items on your | | | | top of the window. For example, a meta tag would |
| pages, make some small adjustments, and most likely | | | | read: meta name="keywords" content=. If you do |
| see improved rankings quite rapidly. The first item | | | | not find code that reads like this, ask your |
| you should examine is the title bar on your | | | | webmaster to put them in. This may not do much |
| homepage. | | | | for your search engine rankings, but any little boost |
| The title bar is the colored bar at the top of the | | | | helps. |
| page. Look at the words that appear there when | | | | Lastly, we come to the issue of link popularity. This is |
| you access your home page. To increase search | | | | a factor that is extremely important in terms of |
| engine rankings, the words on your homepage's title | | | | search engine rankings. Almost all search engines use |
| bar should include the most important keywords or | | | | link popularity to rank your website. Link popularity is |
| phrases, one of which would include yourcompany | | | | based on the quality of the sites you have linked to |
| name. | | | | from your links page. |
| Then click on all your links and examine the title bars | | | | If you type in "free link popularity check" in a popular |
| on the pages you access. Each title bar on every | | | | search engine, the search engine will then show you |
| single page of your site should contain the most | | | | what sites are linked to your site. In the case that |
| important keywords and phrases taken from the | | | | there aren't many sites linked up to yours, or that |
| page itself. However, avoid very long strings of | | | | the sites that are linked up have low search engine |
| keywords, keeping them to six words or less. Avoid | | | | rankings, consider launching a link popularity campaign. |
| repeating keywords more than once in the title bars, | | | | Essentially, this entails contacting quality sites and |
| and make sure that identical words are not next to | | | | requesting that they exchange links with your site. Of |
| each other. | | | | course, this requires checking out the rankings of the |
| The next item to put under your microscope is your | | | | websites you want to link up with. Linking to popular, |
| website content. Search engines generally list sites | | | | quality sites not only boosts your search engine |
| that contain quality content rather than scintillating | | | | ranking, but it also directs more quality traffic to your |
| graphics. The text on your site must contain the | | | | website. |
| most important keywords - the words that potential | | | | Search engine rankings are extremely important for a |
| customers will be typing into search engines to find | | | | successful Internet marketing campaign. Before you |
| your site. | | | | go out and hire a search engine optimization |
| Aim to have around 250 words on each page, but if | | | | company, try taking some of the simple steps listed |
| this is not desirable due to your design, aim for at | | | | above, and see if you can't boost your rankings |
| least 100 carefully chosen words. If you want to | | | | yourself. Don't ever ignore this all-important factor in |
| achieve a high ranking on search engines, this text is | | | | Internet marketing. |
| essential. However, the search engines must be able | | | | Remember, the higher your search engine ranking, |
| to read the text, meaning that the text must be in | | | | the more quality customers will be directed your way. |