| If you are trying to craft a clever title for a pay per | | | | place it at the top of its hierarchy of ads. |
| click ad one of the simplest ways to get peoples | | | | Furthermore, even though your ad is not first or |
| attention is to use a keyword search engine | | | | second in the search engines, using the exact title is |
| inventory tools such as the ones offered for free by | | | | more likely to simply grab the attention of the surfer |
| Overture or Google. The title of your pay per click ad | | | | who then exclaims "That is just what I am looking |
| is the first line of your ad on Google or the line that | | | | for!" as he points and click on your site. |
| appears in hypertext on Yahoo. Cleverly constructing | | | | It is not just the title of your Google Ad that should |
| your ad word copy so that you get the most | | | | be optimized. It is even more effective to combine |
| commonly searched keyword somehow concisely | | | | different keywords into all three lines of text that |
| expressed into your Google ad has been proven to | | | | you are allowed. If you can manage to do this while |
| double and even triple your click-thru rates for | | | | keeping the content of your ad exclusive and specific |
| targeted customers. | | | | then you should see sales and conversions on your |
| The reason this works is because when surfers do a | | | | site rocket. Also if you get a lot of clicks through a |
| search for a specific product, such as "SEO Site | | | | pay per click ad campaign then the increased amount |
| Analyzer the title (first line) of your Google Ad says | | | | of visitors to your site that results could end up in |
| exactly that then the search engine is most likely to | | | | pushing your website URL to the top of the search |
| grab your advertisement over someone elses and | | | | engine page rankings! |