| If you are trying to craft a clever title for | | | | Furthermore, even though your ad is not first |
| a pay per click ad one of the simplest ways | | | | or second in the search engines, using the |
| to get peoples attention is to use a keyword | | | | exact title is more likely to simply grab the |
| search engine inventory tools such as the | | | | attention of the surfer who then exclaims |
| ones offered for free by Overture or Google. | | | | "That is just what I am looking for!" as he |
| The title of your pay per click ad is the | | | | points and click on your site. |
| first line of your ad on Google or the line | | | | |
| that appears in hypertext on Yahoo. Cleverly | | | | It is not just the title of your Google Ad |
| constructing your ad word copy so that you | | | | that should be optimized. It is even more |
| get the most commonly searched keyword | | | | effective to combine different keywords into |
| somehow concisely expressed into your Google | | | | all three lines of text that you are allowed. |
| ad has been proven to double and even triple | | | | If you can manage to do this while keeping |
| your click-thru rates for targeted customers. | | | | the content of your ad exclusive and specific |
| | | | then you should see sales and conversions on |
| The reason this works is because when surfers | | | | your site rocket. Also if you get a lot of |
| do a search for a specific product, such as | | | | clicks through a pay per click ad campaign |
| "SEO Site Analyzer the title (first line) of | | | | then the increased amount of visitors to your |
| your Google Ad says exactly that then the | | | | site that results could end up in pushing |
| search engine is most likely to grab your | | | | your website URL to the top of the search |
| advertisement over someone elses and place it | | | | engine page rankings! |
| at the top of its hierarchy of ads. | | | | |