| Please let me tell you about the Internet | | | | opt-in lists. If Databases are like engines, JVnetworks |
| marketingsystems I use and find helpful. This | | | | will fill those engines with the fuel they need. |
| information may beof some benefit to you, especially | | | | * Affiliates: The best marketing systems use 1000's |
| if your goal is tomonetize your site or earn an income | | | | ofaffiliates to promote and market their products. |
| from your onlinemarketing. | | | | This isusually done in-house with their own affiliate |
| My name is Titus Hoskins and I own and operate a | | | | program oronsite software set up. Some use third |
| verymodest marketing website called | | | | party affiliateprograms like ClickBank, 1ShoppingCart, |
| I have been designing web pages and sites since | | | | Commission Junction, |
| 1998. | | | | LinkShare, or Shareasale. Your ignition. |
| I have an Art/Education background but in the | | | | * AutoResponders: One of the most effective |
| lastcouple of years I have been studying online | | | | marketing toolthese systems use, autoresponders |
| marketingsystems and using them. | | | | are essential for deliveringthe sales. A series of |
| Yes, studying them, since I have an art background I | | | | follow-up e-mails will increase thosesales dramatically, |
| liketo examine beneath the surface of things or | | | | studies have shown that it takes 6 or |
| structures inorder to get a clearer picture. I like to | | | | 7 follow-ups before someone purchases your |
| see the wholepicture. The big picture. But the | | | | product. Considerthe autoresponder like a fuel |
| underlying elements behindthese complex systems | | | | injection system. |
| interests me the most. What's beneaththe surface | | | | * Tracking and Marketing Resources: All have |
| excites me, the structure holding everythingin place. | | | | extensivetracking and marketing resources, usually |
| How they are designed, the methods and toolsused | | | | located onlinewithin a membership site. An easy to |
| to make these marketing systems work. | | | | use and accessibletracking system for affiliates is |
| Keep in mind, I still feel a bit funny calling myself an | | | | needed. So too aremarketing resources such as |
| Internet marketer. Last week my marketing efforts | | | | banners, links, coupons,graphics, seo tactics, landing |
| make mearound a thousand dollars; don't know if | | | | pages, lead capture pages,brandable reports, articles |
| that qualifies meas an Internet marketer or not. | | | | and ebooks. Obviously, your toolkit. |
| Probably not. Most of thepeople I associate and have | | | | * Viral Marketing: All great Internet marketing |
| contact with, usually make thatin a day -- the real | | | | systemsuse viral marketing techniques. This can be |
| smart ones make that in an hour. | | | | as simple abrandable reports, articles, software or |
| A thousand dollars in one hour? | | | | eBooks. Affiliatescan embed their own IDs and pass |
| How is that possible? Well, the marketing experts | | | | these viral products alongto their friends and visitors, |
| whoearn the big d's -- usually have complex | | | | these useful viral productsthen get passed around all |
| automated marketingsystems set up and operating | | | | over the web. Creating links,contacts, buzz and |
| on the Internet. These systemsstart with their own | | | | funneling prospects back to yourmarketing system. |
| products but quickly expands and buildswith large | | | | Consider it your Turbo Charger. |
| opt-in lists or ezines, 1000's of affiliates,large JV | | | | * Online Forums: Many of the better Internet |
| networks, multi-sites, viral marketing, | | | | Marketingsystems will have an online forum where |
| membershipforums, brandable ebooks, online | | | | members can networkand interact. Offering |
| marketing tools/resourcesand the list goes on... | | | | workshops and tutorials. This is avital community |
| No doubt you may have stumbled across some of | | | | building tool that must not be overlookedor |
| thesemarketing systems on the Internet... one of the | | | | underestimated. It will greatly enhance the |
| first | | | | effectivenessof any marketing system, building a |
| I really encountered was Internet Marketing Center | | | | foundation and launch padfor any new products. Your |
| run bythe late Corey Rudl who died tragically in a car | | | | gas station. |
| crash atthe young age of 34. I made my first affiliate | | | | * Cross Promotion: These marketing systems can |
| checkthrough Corey's system and it changed the | | | | become verycomplex: promoting programs within |
| way I lookedat the Internet forever. And the check | | | | programs, cross networkingwhole systems within |
| was only $5! | | | | systems, joint ventures within jointventures... |
| What made me earn that $5 was not only my own | | | | Marketing seminars, conventions and workshopsare |
| efforts butmore importantly the whole marketing | | | | other lucrative features these systems use to |
| system behind IMC. | | | | markettheir products and to network with other |
| It took an ordinary webmaster and showed him how | | | | marketers. Hybrid fuel. |
| to marketon the web. It showed me the way. More | | | | * Corporate Blogs: Most have company blogs or a |
| importantly, italso taught me Internet marketing is a | | | | network ofmembers' blogs. Realizing the importance |
| skill anyonecan learn. | | | | of these relativelynew mediums for getting the word |
| These marketing systems can be good places for | | | | out. RSS feeds are also usedto syndicate your sales |
| thebeginning marketer to learn those skills. There are | | | | message and content. That would beyour satellite |
| manymarketing systems quietly working the Internet. | | | | radio. |
| Some ofbest (in my opinion) are Ken Evoy's whole | | | | * Affiliate Incentives: The better marketing systems |
| Site Sell system, | | | | haveaffiliate incentives and contests to motivate the |
| Marlon Sanders Higher Response Marketing, John | | | | sales force. |
| Reese's | | | | From cruises to Ferraries... |
| Traffic Secrets, Bryan Winter's PushButton Publishing, | | | | * They Pay Their Affiliates On Time: Might seem |
| Jeff | | | | trivial, exceptfor the affiliate. The best Internet |
| Mulligan's CBmalls, Nitro Marketing... | | | | marketing systems paytheir affiliate regularly and on |
| These Internet marketing systems are all different, | | | | time. They are trusted andrespected by affiliates and |
| yetthey all have common elements or features that | | | | online marketers. This trust havebeen built up over |
| make themvery effective and very powerful | | | | many years of good solid businessrelationships. The |
| marketing systems. A closeexamination of the | | | | best marketing systems are the ones thatcan |
| different components or parts mightgive you a | | | | harvest and develop those relationships with |
| better understanding of what makes these | | | | thousandsor even millions of affiliates. Your |
| Internet marketing systems work. | | | | accelerator. |
| Here's a list of different parts of an effective | | | | * Automation: The one key element that makes all |
| Internet | | | | of the abovepossible. These Internet marketing |
| Marketing system: | | | | systems are automated tothe highest degree |
| * Founder or Helm: All these marketing systems have | | | | possible. Without automation these largemarketing |
| a strongleader or founder at the helm. A very vocal | | | | networks could not function. Therefore, almost allthe |
| and forcefulcommunicator or spokesperson is needed | | | | day to day running of a marketing system is |
| as a focal point. | | | | automated andcan run smoothly without much work |
| And like any company, its only as good as the | | | | or maintenance. The greasethat makes everything |
| person leadingit. Because the Internet is still a very | | | | run. |
| 'scary' place forthe average user; a friendly outgoing | | | | * Internet: These marketing systems have taken full |
| spokesperson isneeded to break those barriers (real | | | | advantageof the world wide web and used it to their |
| or imaginary) down. | | | | benefit. It permitsglobal marketing with affiliates in |
| * Unique Product or Products: Most of the | | | | every country around theworld. A large multinational |
| effectivemarketing systems have their own products | | | | marketing force that is madepossible only with the |
| to market. | | | | creation of the Internet. Consider itthe clue that |
| These can be digital info products, web building | | | | connects the whole system. |
| hostingpackages, or even self-contained marketing | | | | The computer and the Internet make these whole |
| systems. Or allof the above. Some popular products | | | | automatedmarketing systems possible. Closely |
| that come to mind wouldinclude Ken Evoy's whole | | | | studied and dissected,these systems are complex, |
| Site Sell and SiteBuildIt line,or Jeff Mulligan's CBmalls | | | | intricate creatures solidlyembedded into the Internet |
| promoting the well known digitaldownload affiliate site | | | | and the lives of millions aroundthe globe. Enabling |
| ClickBank. | | | | lifestyles that offer mobility, freedomand enrichment |
| * Databases or Lists: All these systems collect and | | | | never before seen this side of a PowerBallwin! |
| keeplarge databases or opt-in permission contact lists | | | | When you picture these complex marketing systems, |
| ofcustomers and potential customers. The real net | | | | don't thinkof computers, databases, autoresponders, |
| value ofany marketing system is in the quantity and | | | | wires... |
| more importantlythe quality of its lists. All deliver a | | | | Rather, picture a sun drenched tropical beach with a |
| weekly or daily ezineor ezines to these lists. Consider | | | | lightbreeze and a clear blue sky. Picture a person |
| these Databases as theengines that empowers any | | | | sitting to oneside, checking daily sales stats on a cool |
| Internet marketing system. | | | | sleek shinny laptop...don't forget to zoom in real close |
| * JV Networks: Most have large Joint Venture | | | | and you will notice a slightsmug smile. But don't stop |
| Networks orcontacts that will kick-start any new | | | | there, if you stare really hard andthink about what |
| product. Momentum andsales are created with these | | | | you have just read, you will have a clear viewof an |
| JV partners. An ideal JV partneris a well respected | | | | Internet marketing system. |
| online marketer with very responsive andvery large | | | | |