| Do you have a bio that really touts your talents? Do | | | | exposure? Your personal website is one place. |
| you have a bio that demonstrates how good you are | | | | 5. Open doors with your bio. |
| at what you do? Do you have a Big Head Bio? That | | | | Opportunity waits for no one. When you have an |
| means exactly what you think. It is a bio that | | | | opportunity presented to you, do something about it. |
| screams from the page, I am great at what I do! | | | | Make the time! Get that bio on the fast track. |
| Recently I submitted a profile, my bio and a pitch | | | | WMPKG has numerous ways to get your name in |
| letter in an effort to get a company to hire me as a | | | | the limelight. Become a speaker or write an article for |
| speaker. A colleague saw the bio and said that I had | | | | our publications. Submit an application for an award or |
| a big head and was full of myself. Was I | | | | competition @ |
| embarrassed? Actually, I was embarrassed, but not | | | | Don't just sit by while your associates are buzzing by |
| for myself, for her. The way I see it is that if I don't | | | | to the front of the line. |
| market myself, who will? After our debate, she | | | | 6. Build your reputation one step at a time. |
| reread my bio and wholeheartedly agreed. She even | | | | Get your name in the spotlight by submitting, |
| asked me to help her create her own personal BIG | | | | promotions, awards, relocations, etc. See what other |
| HEAD BIO. My complete bio is five pages long. I have | | | | high profile colleagues are doing. |
| several abbreviated versions to adapt for any | | | | 7. Consider the places where you might have a |
| occasion. I'm not suggesting that everyone have a | | | | chance to tell someone about yourself. |
| bio like mine, but it is an important part of your | | | | In the elevator (Seriously, this is where the name |
| repertoire in your diligence for self-promotion. | | | | Elevator Pitch came from.) |
| These 10 reasons should get you going by convincing | | | | In a business meeting or conference there are |
| you that you need to revamp and revitalize your bio. | | | | always introductions. |
| You should have a big head bio that tells everyone | | | | Through association memberships. There is always a |
| how great you are. | | | | director and there are ways to introduce yourself to |
| 1. It's not who you know, but who knows you. | | | | the other members. |
| If I could impart upon you one key element to | | | | Through interview and article opportunities. Ask for a |
| success, this would be it. Who knows you? Who do | | | | byline and ensure that you tell what you really do. Do |
| you want to know you? Ask yourself why someone | | | | not just supply your title. |
| needs to know you. Be prepared to answer that | | | | Networking events. In most cities there is a |
| question confidently and succinctly. You need a | | | | formalized network that meets for breakfast or |
| 60-second soundbyte to accompany your paper | | | | lunch to exchange leads. Check them out to see |
| profile. | | | | which one suits your needs. |
| 2. It is not good deeds and hard work that get you | | | | 8. Press release utilization. |
| opportunities. It is visibility. | | | | This is a place to strut your stuff. Send out regular |
| So, what are you doing to improve yours? Your bio | | | | press releases to your resource list. Remember |
| should tell it all (or at least get people wanting to | | | | serious stuff only. Keep it short and to the point. |
| know more about you.) | | | | Watch for more later on how to write a personal |
| 3. Are you an expert in you field? | | | | press release. |
| Your bio should say that you are an expert. Lets do | | | | 9. Network. |
| a little exercise. Go to GOOGLE and type in your | | | | Network. Network. Network. Still don't get it? |
| name. Got any hits? Now try your field of expertise | | | | NETWORK!! The more involved you are, the more |
| or your company product. See any results? That's | | | | recognized you become. Networking is your launch |
| your assignment. Get Out There! | | | | pad. |
| 4. Did you know that employee turnover is in excess | | | | 10. Do I know you? |
| of 1% per week? | | | | If not, why not? Don't you think I should? I can |
| That means that in one year more than 50% of your | | | | assist you in gaining notoriety just by knowing what |
| associates, colleagues, friends or YOU will have to or | | | | you do. I made myself the most well known woman |
| will willingly change jobs. Are you prepared if it is you? | | | | in packaging around the world. 30,000 professionals |
| Having your up-to-date bio on stand by is a way to | | | | read my enewsletter each week. I field over a 1,000 |
| ensure that if it does happen you will be one step | | | | inquiries a month. Whose to say one of those callers |
| ahead of the game. | | | | might not need to know you? If I don't, how can I |
| TIP: Where can you post your bio for increased | | | | put them in touch with you? |