| So you have done your research. You have got | | | | If your server goes down under the load within |
| inside the minds of your core niche market. You | | | | minutes, you will just have a mess of trouble. Your |
| know that your product is better than any other. | | | | customer support team will be working 24/7 on |
| You've assembled your new product launch team. | | | | disaster recovery and most of your new customers |
| Together you have created a killer killer launch plan. | | | | will be long gone. |
| There's just one vital task left to do... | | | | That is if your existing staff can handle the job. The |
| Well actually, more than one! Have you checked your | | | | answer is that they will probably be on overload and |
| business systems? | | | | you will have to hire in an experienced recovery |
| Any good airline pilot will tell you that he checks all his | | | | team to get everything back on track. That is more |
| flight systems before pushing back from the stand. | | | | money your spending, not making. |
| So, take that as a massive clue to what you should | | | | And remember, if your key personnel have not been |
| be doing. | | | | through a successful new product launch before, that |
| Here's an example. Have you checked that your optin | | | | they will be under strain already. Disaster recovery is |
| process is working like a Swiss Watch? Is it fully | | | | the last thing they need. So do yourself a favor... Get |
| optimized? Is the optin bait fully tested and proven | | | | those product launch checks done. |
| as the best? | | | | A poorly planned launch will turn all that hard work on |
| These are just some of the 330 different checks | | | | product creation into product launch wimper rather |
| you must make especially if you're going for a bid | | | | than a bang |
| syndicated launch with a product launch manager | | | | So, do it right and money will flow smoothly into your |
| wrangling and army of JVs. So start now, break that | | | | bank account... |
| long list into 11 separate checks. That's what we do | | | | But, don't start dreaming of that well earned vacation |
| before checking every single one. | | | | just yet. There's the post launch sequence to |
| The quickest way of blowing your credibility is to | | | | consider; stick strategies, product delivery, surprise |
| ramp everything up as you must and then have a | | | | bonuses and much more. |
| disaster of a new product launch. Your Joint Venture | | | | Your life is about to change whether you like it or |
| partners will never work with you again... so do those | | | | not. Do your pre-launch checks and make sure its for |
| pre-launch checks. | | | | the better! |