| Do you want to get a measurable response from | | | | seeing your company name in various media, you |
| your advertising, or do you want to generate | | | | better have a big bank account, because this form |
| awareness for your business? The answer to this | | | | of marketing, which is also referred to as branding, is |
| question will direct you to a marketing strategy that | | | | a very costly, time-consuming, and risky strategy. |
| generates new, interested prospects, or a branding | | | | If you want to generate new leads, prospects, and |
| campaign that creates awareness to an unknown | | | | referrals for your business then direct marketing will |
| number of prospects in your area. | | | | become your best friend. Direct marketing is about |
| If you want to generate awareness so that people | | | | generating a response from your advertising versus |
| are aware of your business and may eventually | | | | the opposite effect, which is generating awareness. |
| come to your practice as a result of hearing and | | | | |