Magic Johnson: Superstar in the Business Arena

What does a former L.A. Lakers point guard andbut he did spend time acting out his fantasies about
five-time NBA champ do when he retires from probeing the CEO of a successful company one day.
sports? Why he gets an office with an assistant andAs the CEO of Magic Johnson Enterprises he does
a $700 portfolio of companies of course!plenty of public speaking events, posturing himself as
It Takes Dedicationan authority on doing business. His book Thirty-Two
49-year old Earvin “Magic” JohnsonWays to Be a Champion in Business is scheduled to
says it’s all about dreaming. “If yoube released in late 2009. Naturally, he used his sports
can’t dream it you can’t livesuccess as a launch pad for his business career but
it.” The star basketball player admits that hehe does not use his fame as an excuse to rest on
never really thought a lot about playing college ball orhis laurels.
getting drafted by the NBA when he was younger,