| There are plenty of people out there who want to | | | | 4. The pre-launch plan should lay out a sequence of |
| tell you how your product launch marketing plan | | | | rapport building, confidence boosting events that will |
| should be. Most of them want you to pay them | | | | demonstrate your knowledge, genuine likability and |
| money. They want you to hire them to launch your | | | | understanding of the market place. Do this and your |
| product. Here are 5 key elements that should be | | | | prospects will treat you as a friend, talk of you as a |
| included in any product launch marketing plan. Make | | | | friend and trust you as a friend. You will become the |
| sure they are or you will live to regret it. | | | | go-to guy or gal in your niche that everyone listens |
| The 5 key elements of any product launch marketing | | | | to. |
| plan | | | | 5. The pre-launch plan must analyse your business |
| 1. First and foremost, the pre-launch plan identifies | | | | systems. Putting together a blistering pre-launch that |
| the target market accurately. It shouldn't just zone in | | | | delivers an uber responsive list of prospects is one |
| on your potential buyers. It should identify them in | | | | thing. Ensuring that your existing business systems |
| the same way that a sniper aims at his target using a | | | | can support the unique load put upon them by a |
| laser site. Marketing a crochet craft business program | | | | super successful product launch marketing strategy is |
| to out-of-work steelworkers is a waste of time. | | | | quite another. |
| 2. The pre-launch plan has to include a compelling | | | | Bottom line: No one will forgive you if your server |
| offer with killer bonuses that add value to the overall | | | | melts in the first hour after your cart is opened. It's |
| package. Just loading it down with off the shelf | | | | not cool. It's not clever. It causes chaos with your |
| re-purposed PLR products won't cut the mustard. | | | | customer support. It costs you tons of money. And |
| 3. The pre-launch plan must craft an effective launch | | | | most importantly of all it blows your credibility right |
| story. By effective, I mean it must include a message | | | | out of the window. |
| that will resonate with your core buyers. It won't just | | | | Ultimately, you may feel that your product launch is |
| tell them about your product's features. It'll go on to | | | | your responsibility but consider this, your product |
| explain the advantages and most importantly the | | | | launch manager may never work again if he does not |
| benefits. Not once, but several times using a series | | | | deliver on his promises. |
| of relevant real life examples that always link back to | | | | You certainly will not give him a testimonial and your |
| the critical pain or frustration being felt by your core | | | | friends will all know who blew it because you will |
| market. This message needs to be clear, concise and | | | | have no hesitation in telling them. |
| benefit-rich. | | | | |