| Rocawear was founded by Shawn "Jay-Z" Carter. | | | | far beyond this realm into creating a children's clothing |
| The Rocawear clothing line is said to represent a | | | | line, a junior's line, socks, purses and belts, and more. |
| borderless and global lifestyle. Roc-A-Fella Records | | | | They also have a big & tall line for people who |
| served as the launch pad for the clothing line to get | | | | are larger and need the bigger fitting clothes. This line |
| started. | | | | does very well because most big & tall don't |
| The clothing line of Rocawear has created a culture | | | | have much to choose from when it comes to |
| way beyond the music realm. The focus of the | | | | clothing in style like Rocawear. The company also |
| company is to provide clear innovation in fabrication, | | | | manufactures and creates headwear, jewelry, shoes, |
| application and design of their products for the | | | | watches, sunglasses, footwear, and women's clothing. |
| customers. The brand has paid clear attention to | | | | They have grown substantially in the past ten years |
| detail and what the customer wants in clothing and | | | | and are very successful today. |
| style. They initially targeted the urban customer but | | | | The Rocawear clothing line has incorporated an |
| their styles have pushed far beyond the core urban | | | | international style and impulses into their designs |
| and out to everyone. Today, Rocawear is a dynasty | | | | which has caused the company not to be limited to |
| with their successful clothing line of ten years in the | | | | customers only in the United States but exploding |
| making. | | | | outside of the borders. The company also has offices |
| The annual retail sales of the company have | | | | in the UK, Canada, Europe, Japan, the Middle East, |
| exceeded beyond over $700 million. The range of | | | | Russia, and Korea. |
| customers is wide for the preference of the | | | | Rocawear believes in producing a product that is of |
| dominant apparel provided by the company. The | | | | fine quality but of which the consumer can afford. |
| clothing line was inspired by an urban aesthetic from | | | | Their products are affordable for everyone which is |
| young men's sportswear. The brand has expanded | | | | why they are doing so well. |