| Here are 5 simple considerations to use in planning | | | | bonuses that were provided by prospective joint |
| and carrying out your product launch. Do these thing | | | | venture partners. For them to help create a product, |
| to dramatically increase the chances of your product | | | | and then not promote it, would create tremendous |
| launch being a huge success. | | | | dis-ease within them on a psychological level. |
| I recently partnered with a programmer friend (David | | | | What would be causing the discord would be |
| Schwartz) to launch a new PDF brander that I'm | | | | inconsistency in their behavior. They indicated that |
| convinced could be my most successful product ever. | | | | they believed in the product enough to help create it, |
| Given that this PDF brander is so inexpensive, that's a | | | | yet they don't believe in it enough to promote it. |
| pretty big statement. | | | | Their subconscious minds would likely resolve this |
| The PDF brander is called Viral Document Toolkit, and | | | | conflict by pushing them to promote the product... |
| as I mapped out a "product launch formula" or | | | | provided it is a qualityproduct. |
| "product launch strategy," I made a few notes to | | | | 4) Persistence |
| share with you. | | | | This factor is very under-rated in the success of any |
| Over the years, I've helped to launch many | | | | online product launch. Your potential joint venture |
| successful products, and I've also watched many | | | | partners are often victims of information overload |
| product launches fizzle or never even get off the | | | | and task saturation. They often tentatively agree to |
| launch-pad. | | | | promote your product, but soon become absorbed in |
| Here are some of the seldom discuss, or | | | | more urgent tasks. |
| under-emphasized, factors that you need to consider | | | | By persistently reminding them of your launch, the |
| when mapping out your own product launch formula. | | | | fact that time is running out, and that they did |
| 1) Existing Proven Demand | | | | commit to promote it, you gently nudge joint |
| Of all of the factors that I look for in a new product | | | | venture partners towards actually promoting your |
| ... proven, existing demand is the one element that I | | | | product. |
| consider essential. Having to educate your market as | | | | In "the product launch formula," persistence often |
| to why they need a product, or even what it does, | | | | means the difference between a product that is |
| is too much of an uphill battle. | | | | promoted by "Mr. Big" and a product that no one |
| With the Viral Document Toolkit, I had been | | | | promotes. |
| monitoring conversations on popular discussion | | | | 5) A Well Mapped-Out Plan |
| forums for years, and knew that the market wanted | | | | You need a well mapped-out plan that identifies all of |
| a new PDF brander with the features Viral Document | | | | the players, tools, tactics and timing. Nothing should |
| Toolkit offers. | | | | be left to chance. |
| Just as importantly, I had been searching for a PDF | | | | Conditions beyond your control will appear, and you |
| brander that could do the things that Viral Document | | | | have to adjust, but you need to begin with a plan |
| Toolkit does. Since this was a "personal pain" that I | | | | that you assume will be executed flawlessly! |
| had experienced, I deeply understood exactly what | | | | My friend Jeff Walker has the most thorough |
| the market was looking for. When you can offer a | | | | planning process that I've ever seen. He has it in a |
| product that the market wants AND you fully | | | | course called "Product Launch Formula." When I first |
| understand their needs and wants, then your product | | | | went through Jeff's Product Launch Formula, I |
| launch can be almost effortless. | | | | embraced everything that he taught, and instantly |
| When you understand the pains of the marketplace | | | | adopted his habit of mind-mapping. |
| based on personal experience, you can more easily | | | | I credit Jeff, and how he used mind-mapping |
| express those pains in language that resonates with | | | | software with making flowing-out a product launch |
| your ideal customers. | | | | so easy that once you start the process, there is no |
| 2) Difficult To Duplicate | | | | question of what to do next. |
| If a product is too easy to duplicate or reverse | | | | Since I spent 17 years flying military cargo aircraft, |
| engineer, you'll have copycats under-pricing you | | | | often flying to distant airdrop targets with split |
| before your launch is in full swing. | | | | second timing, I really appreciate planning what you're |
| You'll expend a lot of energy and resources to make | | | | going to do, and then carrying out your plan. When I |
| the market more acutely aware of a "solution to a | | | | flew airdrop missions, it was expected that you |
| pressing problem" only to have someone else tap into | | | | would fly 2 - 18 hour flights over challenging terrain |
| the energy you created, and then dissipate it by | | | | and arrive at a precise set of coordinates in the air |
| under-pricing your product. | | | | within seconds of when you planned on being there. |
| With Viral Document Toolkit, I used the difficulty and | | | | I now often map out, and carry out, product |
| pain endured just in creating the software as an | | | | launches with that degree of precision. I encourage |
| indicator that it would be relatively difficult to reverse | | | | you to do the same. I also encourage you to check |
| engineer. At the same time, much of the products | | | | out Jeff's Product Launch Formula. It's temporarily off |
| development was shrouded in secrecy to give us a | | | | the market, but he plans on releasing a version 2 |
| bigger "head-start" on the competition who might | | | | soon! |
| eventually figure it out. | | | | If you want to monitor the release, and confirm |
| 3) Sense Of Product Ownership | | | | where you can get the best deal on it, I encourage |
| A product launch requires joint venture partners, and | | | | you to visit: |
| they are often much easier to recruit if they have a | | | | In any event, incorporate the five seldom discussed |
| stake in the success of the product. | | | | product launch secrets listed above into your |
| One way to accomplish this is to put them IN the | | | | projects. |
| product. Include interviews, audios, videos, or | | | | |