| Podcasting is all the rage in this day and age. Small | | | | have multiple co-hosts/guests as well as record |
| podcasters compete with the big boys and some | | | | "content" (website URL's, PowerPoint slides, images, |
| become big boys themselves. It takes an "edge" to | | | | Flash movies (without audio), etc) synchronized to |
| get even a small market share due to the fierce | | | | your audio recording. |
| competition. | | | | During your podcast, be sure to periodically mention |
| One such edge is by being able to produce | | | | the "enhanced" version of your podcast. While |
| "enhanced" podcasts simultaneously with your regular | | | | recording, drop hints such as "Now if your listening to |
| one. This allows you the benefit of pulling a | | | | the ENHANCED version of this podcast you'll see |
| portion of your traditional podcast listeners back to | | | | that........", pointing out something you are visually |
| your website to view the enhanced version. As a | | | | showing them (like a image of a diagram or even |
| result, it allows you the opportunity to gain added | | | | content from a website). |
| revenue from exposure to advertising as well as | | | | This serves several purposes. |
| other business ventures you may be involved with. | | | | 1) to plant in the listeners mind the thought of |
| In turn this gives you a good launch pad for potential | | | | "missing something" because of the audio only nature |
| podcast sponsorship ("This podcast was sponsored | | | | of the traditional podcast their listening too |
| by....."). | | | | 2) increase the value to a potential sponsor by |
| The "enhanced" podcast not only includes the audio | | | | simultaneously advertising through both an |
| of the traditional podcast but also can include "visual" | | | | "enhanced" podcast and a traditional (audio only) |
| elements as well. Whether it be a series of | | | | version |
| websites, images, screenshots or even paid | | | | 3) bring potential customers to your website to be |
| advertising from your podcast sponsor. | | | | exposed to other forms of advertising/products you |
| Below is an example of a traditional and "enhanced" | | | | may have |
| version of the same podcast (about 3 minutes long): | | | | The small additional cost which may be encountered |
| Sample "Enhanced" Podcast | | | | by having the additional resources of a Production |
| CLICK HERE for Standard Podcast | | | | Studio behind your podcast in order to produce |
| CLICK HERE for "Enhanced" Podcast | | | | "enhanced" ones can be offset by the attractiveness |
| The audio content is identical (with the exception of | | | | to potential sponsors and increased "site stickiness" |
| the leader & trailer added to the beginning and end | | | | which results. |
| of your traditional podcast). | | | | TIP: In the beginning even if you don't have a |
| (NOTE: The Production Studio used to create the | | | | sponsor, make sure to promote some product |
| above Enhanced Podcast was: ) | | | | service you are involved with (perhaps an affiliate |
| Enhanced podcasts can be produced with the added | | | | program). This lets potential sponsors see the value |
| resources of some type of "Production Studio" | | | | of "enhanced" podcasts and gives them an example |
| environment. The Production Studio not only allows | | | | of what they would be receiving by sponsoring your |
| you to record the audio but gives you the ability to | | | | podcast. |