| When you think of the different types of advertising, | | | | to be considered. |
| several come to mind. There is the traditional means | | | | Taxicab or bus advertising focuses on the area of |
| to advertise: newspapers, magazines, radio, television | | | | the transit of the vehicle. This limits the range of |
| commercials, billboards, and even taxicabs. Yet there | | | | viewing audience. This much like billboards, presents |
| are other types of advertising. There is aerial | | | | the issue of grabbing the attention of the public the |
| advertising, which is very different in many aspects. | | | | advertisement is trying to expose the information. |
| Here is information about the different kinds of | | | | Aerial banner advertising focuses on vast population |
| advertising and the exposure presented. | | | | of various regions. Based upon the region the |
| Radio advertising is aimed at the local customers. The | | | | exposure is limitless. Grabbing or gaining the public's |
| down side to using radio, the customer needs to | | | | attention is based on simple human nature to look-up |
| have the station tuned in. Placement of ads on the | | | | at the airplane that is flying overhead. People typically |
| radio is another consideration since the importance of | | | | look up when a plane flies overhead. To have a |
| calculating the most opportune listening time is crucial | | | | banner with an advertisement towing behind it adds |
| to the ad being heard at the best time. The upside | | | | more curiosity and response. |
| to using radio is the audience does tend to | | | | People tend to remember aerial advertising at a high |
| remember jingles that are catchy. | | | | rate. They also tend to communicate to others about |
| Magazine and newspaper advertising are directed to | | | | the advertisement by sharing the information |
| the subscribers. The subscriptions limit the | | | | word-of-mouth. This word-of-mouth is absolutely free |
| availableness to non-subscribers. The concept of | | | | but is important benefit of aerial advertising. |
| being able to read information online with the internet | | | | Aerial advertising can be done throughout the entire |
| is slowly changing the subscriptions to this advertising | | | | year but the warmer months are preferred. The |
| market. Limitations of circulation of magazines and | | | | coverage region or exposure of the advertisements |
| newspapers mean fewer people viewing the | | | | is only limited to the area chosen by the client. This |
| advertisements | | | | area of choice can be better utilized when you |
| Television commercial advertising is channeled to the | | | | consult the aerial adverting consultant. To optimize |
| viewers. Limitation of viewers based on the available | | | | maximum visualization of the advertisement is the |
| channel selections lower the exposure audience. With | | | | main goal. |
| the availability of cable and satellite to consumers, | | | | Aerial advertising has certain restrictions yet these |
| locating the client base for the advertisement can | | | | restrictions are fewer than the other means of |
| easily be lost or overlooked. | | | | advertising. To have your advertisement focused on |
| Billboard advertising focuses on the area of the | | | | a certain crowd or group is easily obtained through |
| billboard. Limitations of outside regions viewing the | | | | proper planning and calculated timing when you |
| information are high. Getting the attention of the | | | | contact your aerial advertising consultant. |
| passersby to view the information is also a subject | | | | |