| There's one particular brand of super cool laptops and | | | | power drive. Your favorite Web 2.0 properties are |
| 3G phones that seems to knock each one of its | | | | packed to the rafters with rumor about this one |
| product launches out of the park and then some. | | | | magical product |
| Have you noticed? | | | | Tension and desire is amped up further on the |
| When their shops finally start selling their latest digital | | | | release of a video which goes viral in minutes. We |
| object of desire, the queues of hungry buyers seem | | | | glimpse the new wonder product and learn more |
| to stretch for hundreds of yards... literally. They stay | | | | about the way it will change our lives in magical ways. |
| up all night just to make sure that they're at the | | | | The product launch team is playing the market like a |
| head of the line come the big day. | | | | piano! |
| This is no accident. It is the result of a carefully | | | | Apparently the whole world is talking about nothing |
| planned product launch marketing campaign which has | | | | else. This product will sell out in seconds. Now people |
| been executed to perfection. | | | | start to worry that they will not be able to buy one. |
| Here are the highlights... | | | | Some lucky people have got on a special first-in-line |
| When the team go into pre-launch mode, their | | | | list so they can pass to the front of the queue |
| prospects are blissfully unaware that a launch is on | | | | As the date is announced when the product will go |
| the way. They are just getting a ton of valuable free | | | | on sale, it becomes clear that our worst fears may |
| content that gets everyone involved stoking the | | | | be realized. The company announces that they just |
| fires in the rumor mill. After a few days, may be a | | | | will not be able to meet demand |
| week or so, the conversation seems to pivot and | | | | You have no choice. You decide you just must buy |
| discussion starts about this earth shattering new | | | | one. You grab your sleeping bag and a warm coat |
| digital product that will change everyone's lives for | | | | and head for the biggest store you know. The Q is |
| ever. | | | | already over 100yds long when you get there. You |
| The rumor mill goes wild. There are more questions | | | | stay all night just to get your hands on your hearts |
| than answers. Every time a detail is clarified, another | | | | desire. |
| tsunami of comment follows until the core market | | | | Later the next day when you are safely at home |
| can talk of nothing else. The noise mounts. The | | | | with your new 'toy', the company announces that it |
| questions about features, advantages and benefits | | | | was their biggest launch ever... job done for the |
| are intense. There is still no official date when the | | | | product launch team. |
| product will be available to buy. The blogosphere is in | | | | |