| Your product launch is just about there. Your product | | | | cool but actually it's your worst nightmare. Customer |
| is better than any other in the same niche, your | | | | support gets hit with more tickets than it can |
| product launch team is in place, you've made a flow | | | | sensibly handle working 24/7. |
| chart to ensure that no vital pieces are missing, and | | | | Your Costs will rocket as you hire extra staff to |
| launch day is close at hand. There's just one thing left | | | | handle the shambles. Some buyers may pay twice. |
| to do, actually it's a series of things. | | | | Some other would-be buyers lose patience and never |
| You have to make your final systems checks. | | | | return. Your JVs are not amused to say the least. |
| Just like an airline captain checking the flight deck | | | | Their commission checks are at stake here. |
| systems before pushing back from the stand, you | | | | Key personnel will feel product launch G-Forces |
| should check all of your product launch systems. | | | | they've never experienced before so make a |
| For example, run a credit card through the shopping | | | | comprehensive check list to give them the best |
| cart to make sure that your sales funnel is in good | | | | chance. Make sure that in each case they have a plan |
| working order. Are your JV and affiliate cookies being | | | | B. |
| registered? | | | | Get this wrong and most of the hard work you have |
| For a big syndicated product launch, there are close | | | | done to maximize your ROI can be flushed |
| to 330 different but interrelated items to get your | | | | you-know-not-where. |
| people to check and re-check on 11 different lists. So | | | | It's been a long haul but you are about to reap the |
| that's up to 30 issues per list and each one can be | | | | financial rewards. |
| splintered into sub-lists so do not under-estimate the | | | | Before you do, switch your mind to post launch |
| task to hand. | | | | follow up plans, stick strategies and actually delivering |
| Running a stellar launch ramps up your reputation a | | | | the product to your buyers. Realize that now is the |
| further notch or two so leave nothing to chance or | | | | time that you have to over-deliver as you planned to |
| your credibility will take a hammering. Check and | | | | do all along. |
| re-check... then rinse and repeat. | | | | Life is about to take a new and exciting leap |
| Losing your server in the first 60 seconds may sound | | | | forward... Good luck! |