| Targeted traffic: the demographic
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| | product or service. If I'm selling
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| Assuming your business is motorcycles, my
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| | Gregory backpacks, I'll look for
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| first guess at your target demographic
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| | advertising opportunities on websites
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| would be 16-25 year old males and 50+
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| | related to backpacking and hiking, such
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| year old wealthy retired couples.
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| | as outdoors guides and wilderness
|
| Breaking it down further, if you sell
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| | survival websites.
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| Suzuki crotch rockets, you can safely
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| | Web traffic at some content based sites
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| discard the wealthy retired group. Narrow
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| | is not particularly targeted, while
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| the demographic as best you can to target
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| | others have a specific topic, like a
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| potential customers. Paying for traffic
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| | gardening tips website. Finding a website
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| that isn't dense with people interested
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| | with a very specific interest may or may
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| in what you're selling is a waste of your
| |
| | not be as important, depending on what
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| advertising dollar.
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| | product you're selling, or what service
|
| Once the demographic is well defined, you
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| | you offer. T-shirts may sell well on lots
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| can begin identifying and sorting out
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| | of different content based sites, while
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| perspective advertisers. Determining
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| | the gardening weasel isn't likely to do
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| whether a particular advertiser or
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| | well on places not related to gardening.
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| marketing group is going to work for you
| |
| | An update schedule of content based
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| can be rather difficult, unless you've
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| | websites you're considering advertising
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| personally used them before. This is
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| | on is rather important, depending on how
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| where experience and networking with
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| | you advertise. A website that updates
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| other webmasters comes in very handy.
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| | every other day or weekly will have many
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| Talk to other webmasters who've
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| | visitors who come for the updates and
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| advertised with the company, find out
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| | leave. A website that updates
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| what they were advertising, and ask them
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| | sporadically will have more people who
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| how the campaign went and if they plan to
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| | come just looking for something new. When
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| advertise on that website again. I don't
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| | there is nothing new they're more likely
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| generally use an advertiser unless I've
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| | to look for other related links, which is
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| heard very good things from other
| |
| | where good advertising kicks into high
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| webmasters or they have a trial ad setup,
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| | gear. Of the three major advertising
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| where you can commit a small amount of
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| | types, I tend to believe in doing my
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| money to testing out the traffic before
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| | homework and paying flat rates for given
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| you make a real investment and buy
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| | periods of time. This seems to work best,
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| several weeks or months of advertising
| |
| | because it depends more on you to build
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| with them.
| |
| | an intriguing advertisement, and rewards
|
| An important consideration when buying ad
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| | you for doing so.
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| space on a specific website is the focus
| |
| | Buying ad space on a per click basis can
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| of that website. If you're considering
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| | be a better bet if you're trying to build
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| advertising on a service oriented
| |
| | a brand name, because your ad might get
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| website, make sure your product or
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| | 50,000 impressions before the 1,000
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| service compliments that website's
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| | click-through you paid for happen.
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| service. For instance, if you sell shoes,
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| | Conversion rates are key
|
| advertising on is going to be very
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| | For most of us on the web though, our
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| inefficient and expensive. You'll be
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| | main goal is to sell the product or
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| paying to advertise to a bunch of people,
| |
| | service. This is why I contest doing your
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| the mass majority of which aren't looking
| |
| | research, finding the best websites, and
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| to buy shoes. However, if you're selling
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| | purchasing ad space on a weekly or
|
| a spyware removal tool, email services
| |
| | monthly basis is the best method of
|
| could be a great place to advertise. Most
| |
| | promotion in the long run. If you're
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| internet users have spyware on their
| |
| | smart, you'll monitor your traffic from
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| computers, and most are aware of and
| |
| | different sources and determine the cost
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| concerned about spyware.
| |
| | per sale to see which sources are
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| Advertising on content based sites
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| | providing the best conversion rates. In
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| When I need to advertise, my favorite
| |
| | the case of buying click through traffic,
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| place to go is still a content oriented
| |
| | the monitoring program should give you
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| site with a close relationship to my
| |
| | the traffic conversion rate.
|