Good Traffic is Targeted Traffic

Targeted traffic: the demographicbackpacks, I'll look for advertising opportunities on
Assuming your business is motorcycles, my firstwebsites related to backpacking and hiking, such as
guess at your target demographic would be 16-25outdoors guides and wilderness survival websites.
year old males and 50+ year old wealthy retiredWeb traffic at some content based sites is not
couples. Breaking it down further, if you sell Suzukiparticularly targeted, while others have a specific
crotch rockets, you can safely discard the wealthytopic, like a gardening tips website. Finding a website
retired group. Narrow the demographic as best youwith a very specific interest may or may not be as
can to target potential customers. Paying for trafficimportant, depending on what product you're selling,
that isn't dense with people interested in what you'reor what service you offer. T-shirts may sell well on
selling is a waste of your advertising dollar.lots of different content based sites, while the
Once the demographic is well defined, you can begingardening weasel isn't likely to do well on places not
identifying and sorting out perspective advertisers.related to gardening.
Determining whether a particular advertiser orAn update schedule of content based websites
marketing group is going to work for you can beyou're considering advertising on is rather important,
rather difficult, unless you've personally used themdepending on how you advertise. A website that
before. This is where experience and networking withupdates every other day or weekly will have many
other webmasters comes in very handy. Talk tovisitors who come for the updates and leave. A
other webmasters who've advertised with thewebsite that updates sporadically will have more
company, find out what they were advertising, andpeople who come just looking for something new.
ask them how the campaign went and if they plan toWhen there is nothing new they're more likely to
advertise on that website again. I don't generally uselook for other related links, which is where good
an advertiser unless I've heard very good things fromadvertising kicks into high gear. Of the three major
other webmasters or they have a trial ad setup,advertising types, I tend to believe in doing my
where you can commit a small amount of money tohomework and paying flat rates for given periods of
testing out the traffic before you make a realtime. This seems to work best, because it depends
investment and buy several weeks or months ofmore on you to build an intriguing advertisement, and
advertising with them.rewards you for doing so.
An important consideration when buying ad space onBuying ad space on a per click basis can be a better
a specific website is the focus of that website. Ifbet if you're trying to build a brand name, because
you're considering advertising on a service orientedyour ad might get 50,000 impressions before the
website, make sure your product or service1,000 click-through you paid for happen.
compliments that website's service. For instance, ifConversion rates are key
you sell shoes, advertising on is going to be veryFor most of us on the web though, our main goal is
inefficient and expensive. You'll be paying to advertiseto sell the product or service. This is why I contest
to a bunch of people, the mass majority of whichdoing your research, finding the best websites, and
aren't looking to buy shoes. However, if you're sellingpurchasing ad space on a weekly or monthly basis is
a spyware removal tool, email services could be athe best method of promotion in the long run. If
great place to advertise. Most internet users haveyou're smart, you'll monitor your traffic from
spyware on their computers, and most are aware ofdifferent sources and determine the cost per sale to
and concerned about spyware.see which sources are providing the best conversion
Advertising on content based sitesrates. In the case of buying click through traffic, the
When I need to advertise, my favorite place to go ismonitoring program should give you the traffic
still a content oriented site with a close relationship toconversion rate.
my product or service. If I'm selling Gregory