| Targeted traffic: the demographicAssuming | | | | you're selling, or what service you offer. |
| your business is motorcycles, my first guess | | | | T-shirts may sell well on lots of different |
| at your target demographic would be 16-25 | | | | content based sites, while the gardening |
| year old males and 50+ year old wealthy | | | | weasel isn't likely to do well on places not |
| retired couples. Breaking it down further, if | | | | related to gardening.An update schedule of |
| you sell Suzuki crotch rockets, you can | | | | content based websites you're considering |
| safely discard the wealthy retired group. | | | | advertising on is rather important, depending |
| Narrow the demographic as best you can to | | | | on how you advertise. A website that updates |
| target potential customers. Paying for | | | | every other day or weekly will have many |
| traffic that isn't dense with people | | | | visitors who come for the updates and leave. |
| interested in what you're selling is a waste | | | | A website that updates sporadically will have |
| of your advertising dollar.Once the | | | | more people who come just looking for |
| demographic is well defined, you can begin | | | | something new. When there is nothing new |
| identifying and sorting out perspective | | | | they're more likely to look for other related |
| advertisers. Determining whether a particular | | | | links, which is where good advertising kicks |
| advertiser or marketing group is going to | | | | into high gear. Of the three major |
| work for you can be rather difficult, unless | | | | advertising types, I tend to believe in doing |
| you've personally used them before. This is | | | | my homework and paying flat rates for given |
| where experience and networking with other | | | | periods of time. This seems to work best, |
| webmasters comes in very handy. Talk to other | | | | because it depends more on you to build an |
| webmasters who've advertised with the | | | | intriguing advertisement, and rewards you for |
| company, find out what they were advertising, | | | | doing so.Buying ad space on a per click basis |
| and ask them how the campaign went and if | | | | can be a better bet if you're trying to build |
| they plan to advertise on that website again. | | | | a brand name, because your ad might get |
| I don't generally use an advertiser unless | | | | 50,000 impressions before the 1,000 |
| I've heard very good things from other | | | | click-through you paid for happen.Conversion |
| webmasters or they have a trial ad setup, | | | | rates are keyFor most of us on the web |
| where you can commit a small amount of money | | | | though, our main goal is to sell the product |
| to testing out the traffic before you make a | | | | or service. This is why I contest doing your |
| real investment and buy several weeks or | | | | research, finding the best websites, and |
| months of advertising with them.An important | | | | purchasing ad space on a weekly or monthly |
| consideration when buying ad space on a | | | | basis is the best method of promotion in the |
| specific website is the focus of that | | | | long run. If you're smart, you'll monitor |
| website. If you're considering advertising on | | | | your traffic from different sources and |
| a service oriented website, make sure your | | | | determine the cost per sale to see which |
| product or service compliments that website's | | | | sources are providing the best conversion |
| service. For instance, if you sell shoes, | | | | rates. In the case of buying click through |
| advertising on is going to be very | | | | traffic, the monitoring program should give |
| inefficient and expensive. You'll be paying | | | | you the traffic conversion rate.More targeted |
| to advertise to a bunch of people, the mass | | | | traffic suggestionsAdditional information can |
| majority of which aren't looking to buy | | | | be found in the subscribers area of |
| shoes. However, if you're selling a spyware | | | | specifically information on what to look for |
| removal tool, email services could be a great | | | | when considering traffic trades with other |
| place to advertise. Most internet users have | | | | websites, where to get started with traffic |
| spyware on their computers, and most are | | | | building, good approaches when requesting a |
| aware of and concerned about | | | | link trade, how to jump start your traffic |
| spyware.Advertising on content based | | | | building efforts with very minimal cost, and |
| sitesWhen I need to advertise, my favorite | | | | methods to making your website so attractive |
| place to go is still a content oriented site | | | | webmasters will be knocking down your door |
| with a close relationship to my product or | | | | with link trade requests.Copyright 2004 |
| service. If I'm selling Gregory backpacks, | | | | Harley Barnett |
| I'll look for advertising opportunities on | | | | |
| websites related to backpacking and hiking, | | | | Some Rights Reserved |
| such as outdoors guides and wilderness | | | | |
| survival websites.Web traffic at some content | | | | This article is licensed under the Creative |
| based sites is not particularly targeted, | | | | Commons License, which allows for |
| while others have a specific topic, like a | | | | non-commercial use under conditions of |
| gardening tips website. Finding a website | | | | attribution and share-alike. For more |
| with a very specific interest may or may not | | | | articles like this check out the author's |
| be as important, depending on what product | | | | website: Webmaster Archives. |